Standards

Plain voice. Serious work.

Tommy can carry the voice, but public copy still has to stay clear, sourced, bounded, and serious.

Vice industries: Tobacco and nicotine, Alcoholic beverages, Casinos, online gambling, and sports betting, Cannabis, Firearms and ammunition, Defense contractors, Private prisons and detention services, Oil, gas, coal, and mining, Data brokers and surveillance technology, Payday lending and high-cost consumer finance, Adult entertainment, Addictive platforms, Fast food, snack foods, and sugary beverages.

Details

  1. Receipts

    Claims need current sources, filings, market data, command output, or direct documents.

  2. Boundary

    The public site explains category logic and contact only.

  3. Tone

    The subject is ugly. The copy should not pretend otherwise.