Category 12
Addictive platforms
Public consumer platforms whose economics depend on sustained attention, engagement, social interaction, streaming, or in-app spending.
Classification and underwriting
- Category definition
- Public consumer platforms whose economics depend on sustained attention, engagement, social interaction, streaming, or in-app spending.
- Inclusion rules
- social platforms
- short-form video
- games
- habit-forming apps
- Exclusion rules
- generic software without consumer habit exposure
- Value-chain roles
- social platform
- community platform
- streaming platform
- game platform
- attention-market infrastructure
- Exposure measurement
- Revenue and gross profit tied to users, engagement, advertising, subscriptions, virtual goods, and platform distribution.
- Core operating signals
- daily active users
- engagement
- impressions
- ad pricing
- retention
- subscription growth
- in-app spending
- Underwriting variables
- network effects
- monetization
- content cost
- moderation burden
- app-store dependence
- youth exposure
- Failure conditions
- engagement decline
- advertiser withdrawal
- distribution restriction
- moderation failure
- privacy-rule shock
- Monitoring triggers
- user growth
- time spent
- ad price and volume
- retention
- platform-policy changes
- regulatory action
- Portfolio use
- A proprietary attention-economy category that requires direct engagement and monetization evidence.
Addictive platforms company research
Latest annual filing available through SEC EDGAR. Fiscal periods and currencies remain separate.
| Company | Revenue | Operating margin | Net margin | Operating cash flow | Assets | Liabilities | Annual filing |
|---|---|---|---|---|---|---|---|
| META · Meta Platforms, Inc. | USD 201 B | 41.4% | 30.1% | USD 116 B | USD 366 B | USD 149 B | 10-K · 2025-12-31 |
| SNAP · Snap Inc | USD 5.9 B | -9% | -7.8% | USD 656 M | USD 7.7 B | USD 5.4 B | 10-K · 2025-12-31 |
| RDDT · Reddit, Inc. | USD 2.2 B | 20.1% | 24.1% | USD 691 M | USD 3.2 B | USD 310 M | 10-K · 2025-12-31 |
| RBLX · Roblox Corp | USD 4.9 B | -25.2% | -21.8% | USD 1.8 B | USD 9.6 B | USD 9.2 B | 10-K · 2025-12-31 |
| NFLX · NETFLIX INC | USD 45.2 B | 29.5% | 24.3% | USD 10.1 B | USD 55.6 B | USD 29 B | 10-K · 2025-12-31 |
Research coverage only. No row identifies a holding, ranking, recommendation, target price, or performance result.