Category 12

Addictive platforms

Social platforms, consumer habit products, and engagement-driven public companies.

Public category detail

  1. Examples

    social media, streaming, gaming, app stores

  2. Revenue

    attention, advertising load, subscriptions, in-app spending

  3. Risk

    platform rules, youth-safety pressure, privacy limits, demand fatigue

  4. Liquidity

    large public names, concentration, daily volume, valuation risk

  5. Evidence

    product disclosures, engagement metrics, ad revenue, app-store economics